BUSINESS· MARKETING · FINANCE + ANALYTICS
Business Simplified.
Deep Dives, Pro Takes and Canteen Takes that explain business, markets, consumer psychology and strategy in simple language. Built for students, professionals and curious minds..
CASE STUDY FORMAT
Three depths for every case
HBS-style formal case study. Full analysis, exhibits, five discussion questions. Built for serious readers and recruiters.
LinkedIn-style executive summary. Structured insight in 300–500 words, no buzzwords, bold opener and a real-play section.
Business, explained over chai. Ends with Suryansh Ka Take.
LATEST INSIGHT
Latest Articles
Manforce — Mankind Pharma
How a condom brand won Bharat through Tier 2/3 distribution.
CredVantage — MSME FinTech
A lending strategy built for India’s underwritten small businesses.
Pricing Psychology 101 — Consumer Behaviour
Why ₹499 feels cheap and ₹500 feels expensive.
ABOUT ME
Suryansh Khare
MBA · Marketing & Data Analytics
Strategy thinker obsessed with why people buy, how brands grow in Bharat, and what the numbers actually say. I break down real business cases — not textbook examples — in three formats so anyone from a recruiter to a chai-peetay-hue friend can get the point.
MBA Focus
Marketing + Data Analytics minor
Interest Areas
Bharat markets, FinTech, FMCG
Long-term Goal
FIRE by 40, Nomadic lifestyle
Off-duty
Trekking, Travel, Psychology